Dry cleaning

When it comes to caring for our luxury wardrobe items, we’ve all made mistakes. We’re short on time, so we hand-wash, or even *gasp* gentle machine wash a cashmere sweater that clearly states DRY CLEAN ONLY on the label. Or we’ve taken our beloved designer shoes to the local repairer instead of driving across town to a tried and trusted expert. Perhaps we’ve dunked an Italian silk scarf in a basin of lukewarm water doused with delicate laundry liquid and watched in horror as the beautifully bold graphic print transforms into something a little less, well, defined. Even if these short-cuts haven’t been disastrous, they’re not doing our favourite wardrobe items, or the planet, any favours.

Get circular wardrobe savvy

Sticking to the instructions is by far the kindest way to launder premium fabrics like leather, silk, wool and cashmere, prolonging the life of these textiles and keeping them in perfect shape for future wear, rent or resale. As we all know, slowing down the consumption and manufacture of fashion can only be a good thing for the environment and luxury items are built to last, provided we follow a few rules.

Eco-caring made simple

CICON has chosen only the most sustainable partners that use environmentally cleaner technology. For example, silicon-based dry cleaning is a lot less toxic than perc-based cleaning.Wet cleaning is even better. Our app helps you identify the most suitable and the cleanest option for your garment. Thankfully, CICON makes it simple to care for your luxury items as their makers intended, with an easy-to-use, built-in cleaning management system. You can easily send images and instructions to multiple Cleaners in your area, then obtain and accept / reject quotes directly from the app. How-to: ORGANISE YOUR CLEANING WITH THE CICON APP

So, now there really is no excuse for venturing off-label. You’re welcome!